9 brands that surprise with Big Data

Recently we have published a post about Big Data: What it is and how it can benefit your company , but we continue to see that there is a large gap between the theory of what it is and what it is for and the practical use that is already being given to this technology.Technical service engineer  Above all, there is a great lack of knowledge about the great opportunities it offers us to do incredible things, which would be unthinkable were it not for the use and analysis of large amounts of data in real time.

We tell you the most exciting stories that are already working today:

If you are addicted to police series like "CSI", "Criminal Minds" or "Castle", you have several real-life cases in which Big Data is being used for crime prevention and, one of them is much closer than you could imagine:

1.- Madrid is already acting against crime : The “Ipol- Police Intelligence Project ”it uses several sources that allow it, on the one hand to find content in media and other repositories that the police consider of interest to detect that a crime has occurred, and on the other its geolocation on a map through a cartographic system of the city together with another geographical information. They also use a data analysis tool, with a very well-chosen name, "Crime Analyst", which classifies crimes based on a typology and stores information about what time they occur, day of the week, and so on. Access to all that knowledge is through a web application. Mainly it is being used to prevent since it can draw conclusions about behaviors,

2.- The city of London has also carried out a study seeking to detect which are the most prone places where crimes occur in order to use preventive measures and strengthen surveillance in certain areas or time zones. According to police sources using the Big Data improved the accuracy of predictions by 6%

3.- New York: It is one of the cities that has taken it most seriously, probably because it is the tenth most dangerous city in the world according to the 2010 ranking of the World Security Institute . It has included data from the police itself, the register, the news published in the media, meteorological ... Up to 78 different variables with which it intends to prevent crime. It is the closest thing to “Minority Report” but without having the ability to visualize the crime even before it occurs. They have a success rate of 83% for murder cases, but in other crimes such as kidnapping the accuracy drops to 67%.

Another field in which the use of Big Data is being very important is that of NGOs and to minimize as much as possible, the human and material damages that occur as a result of major natural disasters.

4.- Unicef against Zika: The entity investigated the spread of this disease in Brazil through the messages that appeared on Facebook and the use of mobile data. They were able to identify the outbreaks and population affected by the virus and direct the necessary information for each case, at the right time and for the people who needed it.

5.- Global Forest Watch : It is a project that Vizzuality has launched, whose objective is the conservation of our forests. It is a collaborative web application that allows monitoring the different forest areas with the idea of ​​detecting illegal actions or other practices that are endangering the lungs of our planet. Today deforestation is one of the biggest threats that exist, and these green areas are disappearing at a speed of 50 hectares per minute.

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